Toyota Argentina presents the new campaign Hilux Pick Up entitled “We the Way” which intends to transmit, with a simple and friendly tone, the pride felt by users Hilux, at the same time, confirm their satisfaction and experience with the leading vehicle on the market that meets the most important attributes such as quality, durability and reliability.
Toyota Hilux Ad Campaign Debuts
The new campaign “We make the road”, developed by the agency Dentsu Argentina, including graphic materials, audiovisual and digital media for broadcast on national and interior. It consists of a TV commercial called “Map” in two versions: 45 “and 25″ seconds. Was conducted by producer Saturday, is accompanied by the soundtrack “Swing” and through a number of passages in our country.
The new commercial for the pick up since its launch has become the segment leader, is a tribute to the thousands of Argentines who drive a Toyota Hilux. The story Who are each of them, what their life together to pick up, highlighting the values of unity, strength, teamwork, commitment, family and friendship. In an epic ending, all Hilux community members united by a common passion, walk the roads of the country to join forces and say “here we are.”
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