The pick-up are the quintessential American vehicle. They were born with commercial versions of the Ford Model T, but its real boom did not take off until the 40s in rural America. When we think we pick-up in a huge SUV with their large box, the mental image is of a big Ford F-150 or perhaps no less a small Toyota Hilux. Today I will talk about another type of pick-up, those based on cars and commonly called “Coupe Utility”, a strange kind of cars.
Ford Ranchero Pickup
Its origin is not American, but Australian. It all started with a letter from a farmer in Victoria Ford, calling a car “which could take his wife to church on Sunday, and Monday to pigs to market.” Thus was born the Ford Coupe Utility, based on the Ford Model A. Until the B-pillar was identical to its counterpart of passengers, but instead of rear seats had an external box identical to that of a pick-up. This pick-up compact size and light-based tourism was a huge commercial success in Australia.
The following year, Holden was an equivalent vehicle with the success of its competitor. In Australia, the contraction of the word “Utility” led to “Ute”, which is currently designated as our antipodes to any pick-up. But the launching of this kind did not occur until the 50s, thousands of miles away. Why not, in the U.S.. It was in 1957 with the launch of – so groundbreaking – Ford Ranchero, which sparked a veritable fever for these vehicles in rural communities but also urban.
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